Understanding how they really feel: Lesson learned from four approaches to soliciting user preferences for new contraceptive products in development

Background: An expanded range of contraceptive methods could reduce unintended pregnancies. User preferences research is important for successful development products people want to us. This paper describes four approaches soliciting user input in different ways: 1) perspectives on method characteristics, 2) reactions development, 3) trade-offs between and 4) “blue-sky” ideas novel technologies. Methods: We conducted two mixed-method studies: one implemented Burkina Faso Uganda combining three these approaches, the other India Nigeria using approaches. share observations strengths weaknesses each approach draw our experience highlight lessons learned future studies. Results: Each contributes product ways, usefulness methodology depends stage corresponding informational needs. Conclusions: Recommendations include methods, angles, perspectives; sequential designs whenever possible; tailoring descriptions understanding optimal feedback; acknowledging value limitations both quantitative results modeling demand idiosyncratic inspire new products.